Learn more about
Sasin's Design Thinking Course
22 - 24
April, 2019
Or about other Sasin Executive Education courses
Tel: 02 - 218 - 4001 - 7  Ext. 162 - 167

This course will be run by an experienced design thinking expert, in conjunction with Sasin School of Management. 

Pamela Day


Lecturer at UC Berkeley’s Engineering Center for Entrepreneurship & Technology Bootcamp, Researcher with Dr. BJ Fogg’s Behavior Design Lab at Stanford, Serial Entrepreneur, Coach and Mentor to Executives, Startup Founders and Venture Capitalists.

Why you need Design Thinking?

Design Thinking:

- lets you experience your users' worlds

diagnoses your current programs/services/products

identifies how they can be made more effective

unlocks your complex problems

Empathy + Deep Understanding + Insight = Clear Innovative Solutions

This hands-on seminar will take you step-by-step through each stage of design thinking. You'll be guided and challenged by an experienced global expert, as you apply what you're learning to your own challenges.


What will you learn from this seminar?


Human-centered design as the path to innovation.

Doing things better.

Doing things differently.

Doing things right!


Apply design thinking to re-imagine your products, services & experiences. 

Respond to challenges from our expert. Apply results to your own business now.


Our experienced, practical, design thinker will explain the frameworks. You will make them your own & integrate design thinking into your organizational and professional practice.

Who should attend?

This intensive course is for you if you want more for yourself and your organization,

if you are succeeding but are afraid of slipping, if you are bored with your strategy, 

if your company is plateauing, and for everyone in-between.

If you are up for a challenge, and willing to dive in, this intensive course will deliver what you need. You will find this intensive course to be like no other.


April 22 -24, 2019 from 9.00 am - 5.00 pm at Sasin

Day 1
Day 2
Day 3

Intro to Design Thinking Framework, Systems Theory, Lean Startup,and Mindset
concepts. Deep dive into practical empathy and listening vs. hearing

Challenges/Opportunities, Systems Mapping, Listening to Stakeholders, Identifying
patterns and Innovation points, Exploring Divergence, Finding ground truth

Identify, Experiment, Iterate, Listen, Iterate, Reflect

Fee & Payment

Early Bird registration

20% discount when payment is made before March 31, 2019

THB 59,600


Sasin Alumni

30% discount

THB 52,150


A crossed cheque payable to SASIN or money transferred to: 

Sasin Graduate Institute of Business Administration (Registration fee)

Siam Commercial Bank Public Co., Ltd. Siam Square branch

Account no. 038-4-42882-3

When & Where

22 - 24 April 2019, at Sasa Patasala Building.