Learn more about
Sasin's Design Thinking Course
22 - 24
April, 2019
Or about other Sasin Executive Education courses
Tel: 02 - 218 - 4001 - 7  Ext. 162 - 167

Innovation & Design Thinking: Engineering for Success

This course will be run by expert design thinking facilitator, in conjunction with Sasin School of Management. 

Pamela Day


is a strategist, serial entrepreneur, researcher at BJ Fogg’s Behavior Design Lab at Stanford, and startup advisor. She has worked in venture capital which has provided her a rich understanding of both sides of the investor/entrepreneur equation.

Why you  need Design Thinking?

Design Thinking:  

  • lets you experience your users' worlds,
  • diagnoses your current programs/services/products,
  • identifies how they can be made more effective,
  • unlocks your complex problems.

  • Emphathy + Deep Understanding + Insight = Clear Innovative Solutions

  • This hands-on seminar will take you step-by-step through each stage of design thinking. You'll be guided and challenged by experienced global, as you apply what you're learning to your own problems.

What will I learn from this seminar?


Human-centered design as the path to innovation.

Doing things better.

Doing things differently.

Doing things right!


Apply design thinking to re-imagine your products, services & experiences. 

Respond to challeng​​​​es from our experts. Apply results to your own business now.


Our experienced, practical, design thinkers will explain the frameworks. You will make them your own & integrate design thinking into your organizational and professional practice.

Who should attend?

This intensive is for you if you want more for yourself and your organization, if you are succeeding and are afraid of slipping, if you are bored with your strategy, if your company is plateauing, and everyone in-between.

If you are up for a challenge, and willing to dive in, this intensive will deliver what you need. You will find this intensive to be like no other.


April 22 -24, 2019 from 9.00 am - 5.00 pm at Sasin

Day 1
Day 2
Day 3

 Design Thinking Processes and Mindsets

Design Thinking Challenge

Applying Design Thinking in Your Organization

Fee & Payment

Early Bird registration

20% discount when payment is made before March 31, 2019

THB 59,600


Sasin Alumni

30% discount

THB 52,150


A crossed cheque payable to SASIN or money transferred to: 

Sasin Graduate Institute of Business Administration (Registration fee)

Siam Commercial Bank Public Co., Ltd. Siam Square branch

Account no. 038-4-42882-3

When & Where

22 - 24 April 2019, at Sasa Patasala Building.